At the end of 2023, Relax Gaming announced another lucrative partnership that will bolster its exposure across the gambling industry. The renowned iGaming aggregator and provider of content reveals it has teamed up with Playbook Engineering. Via the deal, the supplier will deliver its hit online casino titles to Playbook’s partner operators.
As one of the leading B2B suppliers, Relax touts a portfolio of over 4,000 iGaming titles, including content from its proprietary slot to hand-picked games from third-party partner studios. Its efforts are not unrecognized as the firm was named Casino/Slots Developer of the Year at the SBC Awards, and Best Mobile Gaming Software Provider at the EGR B2B Awards
Reaching Wider Audiences
Via the agreement, the leading provider of content will deliver its unique and aggregated games to the network of Playbook Engineering’s partners. The deal would also enhance the latter’s global offering, as its players will receive access to the supplier’s renowned catalogue with fan-favourite games such as Sloth Tumble, Shark Wash, and Money Cart 3.
Currently, Playbook Engineering provides an international betting platform which offers various services to recognized operators and brands. It also provides new entrants in the sector who are looking to take off. With its highly scalable platform, the company can meet the needs of any business, while its product includes managed services that cover trading, compliance, and customer services.
Nadiya Attard, CCO at the gaming provider commented that the company seeks to expand its record-setting content to as wide a crowd as possible, and the latest partnership with PE allows it to do just that. She praised Playbook’s platforms and solutions as the best in the industry and said the supplier is pleased to team up with such an innovative brand which will help it expand.
Ceiron Jones, Head of Casino at PE remarked the iGaming aggregator is a company that they have wanted to join forces with in a while. He added that it boasts a rich content library and shared the company has heard some tremendous feedback from other brands who have integrated content from RG and how the firm now takes the next step in its growth journey.
Sample of its 2023 Highlights
Throughout 2023, Relax Gaming achieved some impressive results while also striking important partnerships for its expansion plans. For instance, in March, it teamed up with social casino operator FortuneCoins.com. Via the deal, it delivered its unique iGaming content to the sweepstakes elements social casino platform which operates in the U.S. and Canada.
In addition to that, the popular iGaming supplier has reached new key and regulated territories, such as New Jersey. This became a fact in December, when the provider announced a partnership with leading online gambling operator, BetMGM. The supplier received its transactional waiver with the New Jersey Division of Gaming Enforcement and will operate in the state under the name RLX Gaming
Source: “Relax Gaming partners with Playbook Engineering” Relax Gaming, December 22, 2023
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